Use-Case Examples

Browse industry-specific, compliant utility templates for inspiration. Copy and adapt them for your own needs.

Order Confirmation

Utility

Post-Purchase

Confirm a customer's recent order.

Hi {{1}}, thank you for your order #{{2}}. We've received it and will notify you once it has shipped. View your order details here: {{3}}

Shipping Update

Utility

Shipping

Notify customers that their order has shipped.

Good news, {{1}}! Your order #{{2}} from [Your Brand] has shipped. You can track your package here: {{3}}

Abandoned Cart Recovery

Marketing

Retargeting

Gentle nudge to complete a purchase (Marketing).

Hi {{1}}, we noticed you left some items in your cart. They are selling out fast! Complete your order now and get 5% off: {{2}}

Product Launch Alert

Marketing

New Arrival

Announce a new product arrival.

The wait is over, {{1}}! Our new {{2}} collection is finally here. Be the first to shop the drop: {{3}}

Return Status

Utility

Support

Inform a customer about the status of their return.

Hi {{1}}, we have received your return for order #{{2}}. Your refund of {{3}} will be processed within 5-7 business days.

Review Request

Marketing

Feedback

Ask for feedback after a purchase.

Hi {{1}}, we hope you are loving your {{2}}. Would you mind taking a moment to rate your experience? It helps us improve: {{3}}